Mykonian Mare Hotel 2018
Mykonian Mare Boutique Hotel was one of the most interesting rebranding projects. This hotel, already operating for 10 years, had a strong desire to reinvent itself, entering the era of becoming a 5* hotel. The name and logo were kept the same, since the owners wanted to maintain them, but we recreated the same logo giving the aesthetic of jewlery, a visual element of the newfound luxury of the hotel.
The new hotel experience was proposed to be developed around the five senses. We designed all the texts and content around the concept of five senses, and we made the research for the materials and sources of products that would be incorporated in the hotel, to serve the purpose of sense satisfaction. We later found that guests were captured by the concept of senses seeing the website and social media. For us this meant success.
Clarity Co & Co inspired and designed the branding concept. The actual implementation remained and still remains a responsibility of the hotel direction.